Social media brings Harlem bakery back into business

A native of South Carolina, Alvin Lee Smalls bakes some of New York City’s finest rugelach, heralded by the New York Times as “buttery, magnificent and fleeting.”

Small businesses may have permanently closed shop during the recession, but not Lee Lee’s Baked Goods. When Lee’s bakery went out of business, his loyal customers took to social media to put out a call for help and drum up support.

The response, according to Lee, was overwhelming.

Two weeks later, Lee Lee’s Baked Goods opened its doors once again, with a new business plan, new offerings and new customers.

How do you utilize social media?

This entry was posted in Bakery, Dessert, food, Harlem, Rugelach, Small Business and tagged , , , . Bookmark the permalink.